l’orangerie d’isabella
l’orangerie d’isabella
Name: www.lorangeriedisabella.com
Client: L’orangerie D’Isabella
Type: Digital Brand Designer – E commerce Website
Year: 2024
L’Orangerie d’Isabella brings an Italian artistic heritage into a fashion label shaped between Italy
and France. Its collections draw on archival work by Publio Muratore, giving the garments a story that extends beyond the finished piece.
Connecting story and shopping
The website and e-commerce project translates that character into a digital setting. At its centre is the relationship between editorial imagery and the presentation of individual garments: introducing the world of a collection while giving the product a clear place within it.
This relationship provides the focus for the visual direction, from the way imagery is composed to the hierarchy of information around each piece. The project brings the brand’s artistic references and its commercial presence into the same conversation.
My contribution
I led the website and e-commerce project, with responsibility for UX/UI and the direction of its visual presentation.
Name: www.lorangeriedisabella.com
Client: L’orangerie D’Isabella
Type: Creative Direction – Web platform
Year: 2024
L’Orangerie d’Isabella brings an Italian artistic heritage into a fashion label shaped between Italy and France. Its collections draw on archival work by Publio Muratore, giving the garments a story that extends beyond the finished piece.
Connecting story and shopping
The website and e-commerce project translates that character into a digital setting. At its centre is the relationship between editorial imagery and the presentation of individual garments: introducing the world of a collection while giving the product a clear place within it.
This relationship provides the focus for the visual direction, from the way imagery is composed to the hierarchy of information around each piece. The project brings the brand’s artistic references and its commercial presence into the same conversation.
My contribution
I led the website and e-commerce project, with responsibility for UX/UI and the direction of its visual presentation.
©2026 Lorenzo Noventa – info@lorenzonoventa.com