Hi, I’m Lorenzo, a Creative Director based in Milan. The projects I’ve worked on are all driven by the belief that design, while functional, must also be profoundly beautiful, a philosophy inspired by this city where sophisticated history and bustling modern life blend seamlessly.
I have always believed, and continue to believe, that design, beyond being functional, should also be extraordinarily beautiful. And which city, if not Milan, could have offered me this? In what other place in Italy can one be exposed to such a variety of influences?
For me, every project is a work that tells a visual story, where shapes, components, and details intertwine in perfect harmony to create something truly moving. I couldn’t precisely define the “beauty” I’m talking about — it is skeptical, personal, and irrational — but I know it is my driving force.
The experiences I have gained so far have taught me to combine structure and creativity, to pay close attention to the process, and to constantly seek beauty. I believe the strength of a project lies in the emotion it manages to convey.
Observing things from different perspectives excites me, both in my work and in everyday life, always with curiosity and positivity.
The latest project I have dedicated myself to is RUN SPACE Magazine, a personal initiative focused on people, artists, and creative projects. Born from the desire to learn and the possibility to share, the magazine highlights projects that deserve to be seen and creates new meeting points between art, passion, and people.
Go to Run.Space Magazine