Name: Davines for Future
Client: Commissioned concept – Academy Project Davines SPA
Type: Campaign – Creative Direction
Year: 2020
Davines Group is a global leader in sustainable beauty, B Corp certified and carbon-neutral since 2018, leveraging renewable energy, eco-friendly packaging, and natural ingredients developed in its own laboratories and the renowned “Scientific Garden.”
Davines Young explores how a children’s care concept can introduce environmental ideas through everyday moments shared by parents and children.
A playful point of entry
The proposed visual world combines illustrated characters, soft colours and packaging graphics.
The aim is to create an approachable language for children while keeping the communication clear
for the adult choosing the product.
The concept extends beyond the packaging into illustrated stories and shared activities, connecting the care routine with opportunities to look, ask questions and take part. Packaging and narrative are treated as connected elements rather than separate campaign assets.
My contribution
My work focused on visual direction, packaging graphics and the campaign narrative, bringing the product presentation and the educational idea into one visual world.
©2026 Lorenzo Noventa – info@lorenzonoventa.com