Name: Davines for Future
Client: Davines SPA
Type: Campaign – Creative Direction
Year: 2020
Davines Group is a global leader in sustainable beauty, B Corp certified and carbon-neutral since 2018, leveraging renewable energy, eco-friendly packaging, and natural ingredients developed in its own laboratories and the renowned “Scientific Garden.”
From this ethical foundation comes the #DavinesForFuture campaign for the children’s line Davines Young. The initiative fosters mindful interaction between parent and child through interactive illustrated books and collective activities, promoting environmental education and sustainable habits.
I led the creation of the campaign’s visual identity and materials, overseeing the design of the new product line (shampoo and body wash), graphic and narrative content, and engagement activities that connect parents and children with the brand’s sustainability mission.
