Name: Objectway Visual
Type: Brand system – Digital design
Year: 2020 – Present
One visual language.
Many business contexts.
Working with Objectway’s marketing team, I develop brand and digital materials across websites, publications and event communications. My work also includes reusable templates, extending the visual language into formats the business can use across different contexts.
A system across different contexts
The project brings together two needs: expressing one corporate identity and giving distinct solutions and initiatives their own hierarchy. The priority is not to make every output identical, but to give each one a clear place within the same brand.
In the brochure range, a common cover architecture combines with variations in colour and form.
Page layouts organise more detailed content within that visual family, while digital and event applications carry it into different formats and scales.
Presented together, these materials show how brand design extends beyond an individual launch: a set of relationships between typography, imagery, composition and content that can be recognised across applications.
My contribution
My work spans brand and digital design, including corporate website projects and communication materials. This selection brings together the visual system and its applications in print, online and at events.
Name: Objectway Visual
Type: Brand system – Digital design
Year: 2020 – Present
One visual language.
Many business contexts.
Objectway develops technology for wealth, banking and asset management. My work for the business connects corporate websites, publications and event communications through a shared visual language.
A system across different contexts
The project brings together two needs: expressing one corporate identity and giving distinct solutions and initiatives their own hierarchy. The priority is not to make every output identical, but to give each one a clear place within the same brand.
In the brochure range, a common cover architecture combines with variations in colour and form.
Page layouts organise more detailed content within that visual family, while digital and event applications carry it into different formats and scales.
Presented together, these materials show how brand design extends beyond an individual launch:
a set of relationships between typography, imagery, composition and content that can be recognised across applications.
My contribution
My work spans brand and digital design, including corporate website projects and communication materials. This selection brings together the visual system and its applications in print, online and at events.
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