A visual language for a creative return.

In 2025, The Renaissance marked a new chapter for Francesco Scognamiglio at Palazzo Reale in Naples. The event celebrated the designer’s return to ownership of his brand, with a visual language created to frame that moment.

Fashion at the centre

The visual direction brings couture imagery into dialogue with a restrained typographic composition. The garments carry the expression; the event title and layout give it a clear frame.

The project connects the main graphic treatment with invitations and supporting communication assets. Rather than relying on a decorative idea of luxury, the approach centres on image selection, scale and space, keeping the fashion at the heart of the presentation.

My contribution

My work focused on the event’s visual identity and communication materials. The project is presented through its graphic language, its applications and the event context in which they appeared.

The identity combines a stacked event title with couture imagery. Typographic detail and shifts in
scale give the title its own presence, while the layouts keep the fashion imagery central to the communication.